
I get junk mail all the time. Everyone does. It’s just impossible to avoid it. I come home at the end of day, open the mailbox, and proceed to feed the trash can some grade-A marketing dollars that were wasted on me.
One thing caught my eye though. I had to keep it for a while. Not because I was interested in the product. No. It was because I couldn’t believe that a marketer convinced a business to send out this . . .
Continue reading “Direct Mailer Marketing Mistake”

In a previous post, I mentioned an attack on work in America and in no way has this been more evident to me than the spring break fever that I experienced last week.
Call this a rant if you will, but working last week was like pulling teeth. And, no, I am not talking about my ability to focus, OH NO- not this time! I am referring to the lackadaisical (yes- it’s a word) front that I had to karate-chop through . . .
Continue reading “Spring Break is OVER, YIPPEE! (seriously)”
I have been told that the best small businesses start as a hobby. In a country in which, everyone is attempting to come up with a “strike it rich” scheme, it is important to remember that when it is done right, it makes, not only a great success story, but motivation for any small business owner who is at a pivotal point in his/her career. Some will profit in this market, others will have to survive it. With a growth . . .
Continue reading “Nashville Business Journal- Stoppers Better with Age”