Over the past month or so I’ve been apart of conversations, social media events, read blogs and/or viewed tweets that are complaining about the flood of “experts” using social media.
In the small pond that is social media, there seems to be this anger shown towards the new comers to the social media (and by virtue, marketing) landscape. Some bloggers and smaller marketing firms (usually focusing on digital marketing) are whining at the thought of non marketers helping SMB’s with social . . .
Continue reading “Marketing “Experts” Need A Whaaambulance!”
And to finish of our series on social media and how it has changed the sales landscape, we’ll cover the idea of Closed Loop Marketing.
#5 Closed Loop Marketing
If you’ve ever worked in corporate America; either in sales or in marketing, you know each has a long standing distain for the other. The marketing team has it’s objectives, processes and absolute truths; so does the sales team. If you haven’t guessed yet, they are NOT the same.
Because there is a separation between the . . .
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If anything, and I mean anything is a cog in the sales machine, it’s networking. In part four of our series we’ll explore how social media helps the sales professional build their network.
#4 Building Relationships (Networking)
It’s not to long ago (like yesterday) people built relationships just so they could snake your network. The only purpose in getting to know you, having coffee or attending your “networking group,” was to get into your networks proverbial pants.
There are a lot of old school sales people who . . .
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And now, part three of my blog series focused on sales and social media. This portion is focused on how we gain trust and get realized as an expert in our field.
3# Being The Expert
Let there be no doubt – you can only fake “knowing” something for so long. Often times, sales reps stick to the script, practice their rebuttals and learn their product. Conversations can only be as deep as the level of knowledge in the room. However, if . . .
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Here is part two of my blog series focused on sales and social media. This deals with the way we go about finding new business and amount of energy we spend on herding leads in.
#2 FINDING PEOPLE WHO ARE INTERESTED IN YOUR PRODUCT/SERVICE
While developing a sales team for a certain company, I remember an exec (who had NO sales exp.) asking me, “How, with sales down, can we not try to win every sale? We should be doing everything we . . .
Continue reading “5 Ways Social Media Changed The Sales Game (#2)”
